Breweriana is a recent collecting trend. Breweriana collectors seek absolutely anything and everything related to breweries, both old and new. Many will specialise in collecting items from bygone breweries, or collect only from one brewery. Perhaps the most famous brewery of all has its own dedicated band of collectors and they even have their own name for their obsession - Guinnessiana. Guinness has a dedicated retail outlet in Dublin, selling all types of merchandise, including metal signs, posters, various articles clothing items and Guinness gift items. Generally, the items collected include beer labels, beer bottles, pump clips, beer mats, old advertising signs and cards, brewery billheads, jugs, glasses, playing cards, water jugs. Even pub furniture and mirrors find their way into breweriana collections. The brewery name must be on the items collected. Some collectors go to great lengths in pursuit of their hobby and amass vast volumes of material. Collectors often create home bars, which is an excellent way of displaying and using a collection. Many U.K. breweries have closed, particularly in the post-war period. However, it is possible to research and collect items from these vanished breweries. Breweriana can be found at most antique and collectors fairs, as well as specialist collectors' fairs.

A BRIEF HISTORY OF BEER
Beer:
The term for fermented alcoholic beverages made from cereal grains that have been converted to malt. Beer may be brewed from several kinds of high-starch grains. In Japan, beer (called sake) is brewed from rice. African tribes make beer from grains native to their regions, such as teff, millet or grass seeds. Russians use rye bread to prepare their beer, called quass or kvass.

Brewing:
Despite being brewed similarly, British, European and American beers differ markedly in flavour and content. In the U.S.A where the word beer is generally understood to mean lager, it contains 90 percent water, 3.5 percent alcohol by weight, 0.5 percent carbon dioxide and 6 percent extracts, consisting of proteins, carbohydrates, minerals and aromatic flavourings. It is produced by bottom-fermenting yeasts, that is, yeasts that settle to the bottom, act slowly, and develop the brew at relatively low temperatures.
In certain localities, the composition of the water is especially favourable for producing a distinctive type of beer. Such brews are frequently named for their cities of origin, for example, Munich or Pilsner beer.

History:
Beer has always been a popular beverage because it does not deteriorate during long periods of storage and is adaptable to all climates. It has been produced from the earliest times. It was made in ancient Mesopotamia, Egypt, and Greece. At first brewed in the home or in monasteries, beer had become a commercial product in Europe by the late Middle Ages. In modern times, it is a staple large-scale manufacture in almost all industrialised countries, especially Great Britain, Germany, the Czech Republic and the U.S.A. Brewing was practised by the Native Americans before the arrival of Columbus. The first Europeans to brew beer in America were the Virginia colonists of 1587. Manufacture of beer was encouraged as a means of reducing the consumption of stronger alcoholic beverages. This traditional policy was generally followed in the laws of the various states and the federal government until World War I. Under wartime restrictions, the brewing of beer was first limited and then prohibited. Beer containing more than 0.5 percent alcohol was included in the prohibition of intoxicating beverages by legislation under the 18th Amendment to the U.S. Constitution. Congress legalised beer containing 3.5 percent alcohol in March 1933, and eight months later the Prohibition amendment was repealed by the 21st Amendment.

BEER BOTTLE COLLECTING
Beer has been an important beverage throughout history, enjoyed in homes and taverns, at beach parties and ballgames, on pirate ships and fishing trips. It is a universal drink can be found in cultures all over the earth. A good brew is something we can all agree upon, and share. It is because of this social significance that collectors consider beer bottles to display "regal splendour." Whether the glass is brown or green, a unique label is proudly applied to distinguish the brand from its cousins, while handsomely honouring the frothy libation inside. Major breweries are big business and big advertisers, who come up with memorable advertising. Smaller breweries are having a great impact on the market, finding a niche by offering a wider range of brews.

WHISKY CERAMICS
Port Dundas and H Kennedy, who have produced some of the most memorable, collectable Scotch Whiskies are also both premier manufacturers of export stoneware, highly valued by collectors. However, they were not the only Scottish manufacturers to produce such items.

Important amongst others was the A W Buchan Pottery of Portobello, near Edinburgh. Originally founded in 1770 it was initially operated by W and C Smith who are credited with producing the first "bone china" in the region. Its early trademark was an impressed star: later it became a thistle with the name "Buchan"

Buchan's production included a wide range of stonewares. It was apparently the largest Scottish producer of stoneware stout and ginger beer bottles. The firm ranks just behind Port Dundas and H Kennedy in the number and variety of its whisky jugs. Its artisans produced some highly original whisky ceramics. It produced them for such well-known brands as Catto's, Dewars, Mitchell Brothers, McCallums, Munro and a host of other Scottish Distillers and distributors.

Of the A W Buchan pottery it can be said that while some of its designs are derivatives, copied from better known rivals, it nonetheless had impressive capabilities of its own, producing whisky ceramics for many of the best known Scotch distilleries, and producing jugs that are prized and collected the world over. Further Information
1. Association of Bottled Beer Collectors - for those who like their beer bottles full and still labelled!

2. The Brewery History Society - organises brewery tours, informative newsletter with many articles about vanished breweries. URL:http://www.breweryhistory.com
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