They key to a successful personal ad -- and yes, this goes against the grain and time honoured tradition of personal ads, but bear with it for a moment -- is honesty. Just as in a successful relationship, if you can't be honest about who you are and what you want out of life, then you'll quickly run into problems. The trick is making the truth appealing, and all it takes it a little bit of confidence (or bravado if confidence isn't your thing) a bit of flair, and a bit of good old fashioned humour...

Who You Are
You've got a limited word count in a personal ad so you have to be succinct. If you're going to use space-saving acronyms make sure you get them right (GCH does not mean the same thing as GSOH) and be aware that their overuse can narrow down the number of people who might understand what you're trying to say. If you know what:

F/26 5'7" GSOH OHAC WLTM F/25-30

means, then you should possibly consider retraining as some sort of MI6 code cracker -- in which case, you won't have time for dating or relationships anyway.

If you're uploading a profile picture with your ad (which is a very good idea and much more likely to give potential respondents an assurance that you've got nothing to hide) then you don't need to waste words describing what you look like. Concentrate instead on your personality and interests and only mention the things that you feel are particularly important to you and which sum up the kind of person you are. This is a first impression and every word counts.

Concentrating on your most positive features and finding a way of phrasing them that will generate interest in getting to know you further will also help to attract attention against the competition of other ads. For example, saying you have a good sense of humour is far less effective than showing you do by saying something funny. Everyone's sense humour is different and if your ad makes you smile, and makes the person who's reading it smile, then you already know you're on the same wavelength.

Above all, be honest! Telling fibs will only (a) attract people with whom you have absolutely nothing in common and (b) make things very awkward further down the line. Before you know it you'll find yourself lost half way up a mountain, cursing yourself for describing going to the pub as an "outdoor pursuit".

What You're Looking For
If all you're looking for is a bit of fun or a casual fling, it's important to say so up front. It's no good waiting until the end of the first date by which point, let's face it, she may well be picking out curtains and rearranging your furniture to make room for hers. The same is true for those of you hoping to meet someone with whom you can start a meaningful relationship. Being candid about this at the outset will prevent much unnecessary heartache further down the line.

As a final consideration, and what makes writing an ad that will appeal to other women distinctly different from writing an ad say for "women seeking men" is that it can be well worth laying your cards on the table regarding your sexuality at the outset. If you're not openly gay, have only recently come out or are bisexual, you may feel uncomfortable dating someone who is more experienced or overtly homosexual. If it matters to you that a potential partner is particularly feminine or if you would feel uneasy taking a girl who has "I heart Angelina" tattooed on her forearm home to meet your mum (if you're looking to start a long-term relationship, of course) then mention it now. And as always, the reverse is also true. If your L Word crush is Shane, it's no good going on a date with Alice, right? -- common sense.

One Last Thing
If you write a successful ad and do arrange to meet someone for a date, be responsible and take good care. Arrange to meet in a public place and tell friends where you are going. If you decide to go back to someone's house, always text the address to a friend and let them know where you are. Just because you're both women, doesn't mean there's no risk attached. And just because she can't get you pregnant doesn't mean you shouldn't still be sensible. Ok, lecture over. Now have fun!
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