If looking to buy a quality gemstone (particularly via the Internet, a very popular source) you probably need help determining the features for which you should be looking. The following (hopefully) will guide you through a lucrative gemstone acquisition, by avoiding the regular pitfalls in which many customers become entwined. Many people have had unpleasant gemstone buying experiences. Common themes include:
  • "I didn't really 'know' the seller as well as I should have".
  • "The colour 'in hand' was significantly different from the image shown online".

  • "I didn't read the 'fine print' regarding my purchase."
  • "I didn't understand the importance of clarity, tone, hue and saturation in valuing a stone."
If you have not been through an experience like this, either you're a really well informed consumer or you have just been plain lucky. Many consumers have thrown their hard-earned cash into gemstones that are worth significantly less than the amount paid. A large proportion of consumers simply do not do the necessary homework before making a decision. Despite the number of reliable resources available, many people simply let their good judgment be clouded by the "want" of an instantaneous purchase. Proceed with caution.

Get to Know the Seller
The gemstone vendor may be headquartered domestically or a foreign company with an online presence. This is not always disclosed even when you pay. On the surface, they appear to be a domestic company, which would willingly submit to Codes of Practice and regulations, which protect you as the consumer. However, some foreign companies make up their own guidelines. Ask where they are based. This will help avoid the illusions that foreign sellers implement in their marketing. One company in particular, has many concurrent "reincarnations," on the Internet at the same time. They are numerous, differently designed websites, selling from the same stock. This "masked" marketing is not necessarily dishonest, but creates confusion for many gemstone buyers. Try to find some testimonials and referrals from other purchasers from your prospective dealer. Some understanding of whom you are about to do business and their location provides you with a knowledge base from which to progress.

Type of Vendor
Your interests may be best served by dealing with a retailer that has a large stake and general emphasis in the type of material. This will provide you with the choice of a competitively priced, superior collection of gems. Additionally, purchase from sellers that are happy to work with you on a custom order. Any hesitancy from the dealer forms grounds for a certain amount of suspicion. It may well indicate that they are buying their gemstones from other retailers, and don't want to bother with an order like yours, because they simply can't "knock it out" quickly and achieve a quick profit. You may then to find yourself buying a jewel that is only close to what you really want. There is absolutely no reason to settle for something close, since:
(i) You are paying for the privilege.
(ii) There are numerous respectable dealers, who will gladly work on your "custom" piece.

Product Quality
Examine the overall quality range of gemstones offered by the dealer. Many traders stock cheap, low-grade but advertise the best of these as top-quality stones. They often make exaggerated statements regarding the quality of the products on offer. Any website images may well misrepresent the actual item. Ensure you read and thoroughly understand the fine "print," with regard to returns etc.

Further Considerations
Determine the order "turnaround" time and the type of carrier used. Ensure that you are aware of any extra delivery costs. Ask pertinent questions of your gemstone dealer:
When do you restock your gemstone inventory?
When is the best time of year to purchase a quality gemstone?
By asking these types of questions, you get to know your gemstone retailer better and can pave the way for a long-term, successful relationship.

In summary, it is vital that you have a good knowledge of the concern from which you wish to make a precious stone acquisition and their superiority and price are in keeping with your overall outlook. Respectable dealers will be very happy to answer any of your questions, as they will be seeking to secure repeat business. Hopefully, you will make many wise purchases in the days, months and years to come, whilst avoiding the common pitfalls and disappointments of making incorrect buying decisions. There are many types of gemstones available today, so get the facts first before making any additions to your collection.
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09 August 2008
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